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Future-proof your Business and Operations with IAM

Future-proof your business and operations with IAM

The Versatile Benefits of IAM for Businesses and Organizations

IAM as a Connector between Digitization and Efficient Business Operations

IAM (Identity & Access Management) controls access to ICT: who and which devices are granted access to which applications and why. I often notice that IAM is mainly seen as a complex and specialised subject. What exactly does it entail, and who deals with it? Strangely enough, it is relevant for all of us and for every company that uses digitization to a greater or lesser extent, not just for specialists. In fact, IAM is the connecting factor, the crossroads, between digitization and efficient business operations, the thing that helps you future-proof your business and operations. In this blog, I would like to explain all of this.

The Importance of IAM for Different Types of Organisations 

To start with, people from various departments, both in the office and operational, use IT. The login process, which falls under access management, ensures everyone can access the available applications based on their access rights. That strongly contributes to operational effectiveness, considering that these identities can be employees but also external parties and machines. 

Interesting read: “Holocracy and Identity and Access Management”

IAM as an Opportunity, Not Just a Specialist Subject 

What’s more is IAM offers opportunities to work faster, smarter, and more effectively in a way that suits your organisation. It is a crossroads within digitization and is part of every business process that uses ICT. Bottlenecks arise if those processes are not organised effectively. The technology itself can be very advanced for IAM and offers many more possibilities than in a non-digital situation. However, it only has value if those possibilities are (optimally) utilised. 

The Versatile Added Value of IAM 

All in all, the added value that IAM can offer ranges from operational and strategic to innovative opportunities. The fun part is that you can use your creativity and often improve existing situations with IAM without knowing it was IAM when you started. 

Below, I will discuss some examples based on our practical experience and situations we encounter with clients who use the opportunities of IAM to achieve their organisational goals. 

  1. How IAM Helps with Staff Shortages and Growth 
  2. Operational Efficiency: Saving with IAM 
  3. (C)IAM for Customer Focus and Commercial Opportunities 
  4. Successful Collaboration with the (Semi)Government 
  5. Increasing the Success of Mergers, Acquisitions, and Reorganisations 

Utilizing IAM opportunities to achieve organizational objectives

How IAM Helps with Staff Shortages and Growth 

Staff shortages are currently a central challenge in many industries, especially for growth-promoting businesses. IAM plays a crucial role in hiring, retaining, and deploying staff and temporary workers. Utilising IAM suboptimally or not at all can, in this context, lead to a labour-intensive and error-prone onboarding process, which negatively affects employee satisfaction and productivity. 

Similarly, that applies to staff turnover and fuzzy scheduling systems with former employees. For example, we saw this with a client in the hospitality industry with high staff turnover and growth ambitions. Although there was attention to access to systems, the offboarding process remained unclear. That primarily leads to unnecessary costs and frustration but also includes security risks, such as data breaches and non-compliance with GDPR. 

By (partially) automating onboarding, internal transfers, and offboarding processes with IAM, opportunities arise for realising growth ambitions, increasing efficiency, productivity, employee satisfaction, and strengthening information security. 

Operational Efficiency: Saving with IAM 

Another striking example of the versatility of IAM is in the opportunities it offers for operational efficiency, both in personnel management and IT support. Automation means less need for IT support to handle ad hoc requests for lost passwords or access requests. Streamlining processes and working more efficiently enables you to save time and costs while making a professional impression on your employees. That, in turn, increases employee satisfaction and reduces the time spent on routine tasks. Collaboration with devices or external users, such as customers, can be similarly optimised. 

(C)IAM for Customer Focus and Commercial Opportunities 

Businesses and organisations increasingly ask us to help with customer service issues in which access management plays an important role. For instance, in the case of offering a mobility card that allows customers to use various transport modes with just one card. Or a city pass that enables city residents to access multiple facilities, sometimes with discounts or even for free, based on their (anonymous) profile. 

Innovative solutions for CIAM

Our expertise in access management allows us to collaborate on innovative solutions, such as an app that connects young patients with each other during their hospital stay. These are examples of CIAM (Customer Identity & Access Management), a specialised term but one with significant added value for businesses. 

That makes an investment in CIAM an investment with a clear ROI, attracting new customers while contributing to business growth and image enhancement. 

Another example of CIAM’s value is an industrial client who, after a workshop, decided to bring all their international customers together through a single portal. In doing so, the organisation obtained centralised insight without actually combining data. That minimizes information security risks, as existing systems remain separate and data is not centrally stored. IAM enables centralised data management without additional security risks or limitations due to international privacy regulations. That allows organisations to better analyse customer behaviour and improve their services, resulting in increased revenue and customer satisfaction. 

Successful Collaboration with the (Semi)Government 

To do business with the (semi)government, quality standards such as ISO9001, ISO27001, NEN7510 in healthcare and BIO for municipalities are required. To win tenders, you must comply with these standards. With these certifications, you demonstrate, for example, that you have taken measures regarding access management. That is best organised by properly deploying and incorporating IAM into your business processes.  

Increasing the Success of Mergers, Acquisitions, and Reorganisations 

Recently, we spoke to a company in the FMCG industry facing increasing competition, higher production costs, and stricter regulations. A ‘buy and build’ strategy helps maintain market position, meaning quickly being able to acquire new businesses. Efficient, smooth, and effective integration of operational activities is crucial for the success of such a strategy. IAM makes this possible while simultaneously creating time to develop a future-proof ICT architecture for the entire organisation. 

Successfully integrating IAM

Let’s have a look also into the case of a school community that recently took over another school in a new region. IAM can already help with IT integration at the administrative level and gradually per location while maintaining some autonomy per site. IAM provides employees access to other organizations’ systems during the transition period. The corporate office maintains a central overview of the school community, creating a shared corporate culture. 

IAM as the Hub of Digitalisation and Growth 

IAM is the hub of digitalisation and offers plenty of opportunities for businesses and organisations dealing with staff shortages, growth ambitions, mergers, acquisitions, and reorganisations. By properly implementing IAM, your company can work more efficiently, increase productivity, improve employee satisfaction, and strengthen information security. If your company aims to collaborate with the (semi)government and do business based on tenders, IAM is even necessary. In short, investing in IAM is an investment in the future of your organisation. 

Would you like to know what benefits IAM can offer your business and how utilising these benefits can help you achieve your business goals better, faster, or more effectively? Please feel free to contact us! 

About the Author

Anne van Naerssen
Co-founder & CCO

anne.vannaerssen@sonicbee.nl

Anne van Naerssen is the co-founder and CCO of SonicBee and a top talent when it comes to shedding light on technical IAM issues from the perspective of broader business operations. Following her studies in business analytics, she has effectively bridged the gap between business and IT in her career, taking on various roles ranging from sales and marketing to product management and information management consulting. With a customer-focused vision and a personal motto of “push boundaries, think in possibilities,” Anne proactively encourages strong collaborations within the company and beyond.

About SonicBee

SonicBee is the Identity and Access management (IAM) company providing innovative and intelligent managed services and business consultancy to make businesses faster, smarter and more secure. We ensure that everything and everyone within your environment can access information in a safe, compliant and smart way.

We challenge the existing market by looking at identities and data in a new way. SonicBee provides managed services, advisory services and trainings focused on increasing our society’s cyber security and creating business value.

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